It’s basketball season and Banner Health has an all-out, full-court press on for filming video profiles of physicians practicing at its two hospitals and multiple outpatient care facilities in Tucson, including Banner – University Medical Center Tucson and Banner – UMC South.
Last fall and this winter, video crews from the Los Angeles area has been busy interviewing physicians on camera for the videos, which are posted to Banner Health’s YouTube channel online (see “Meet Our Physicians” section) as well as linked to the individual physician’s profile at the BannerHealth.com website.
Drs. Monica Kraft, Khadijah Breathett and Hemanth Gavini (top to bottom right) were among DOM physicians to have their Banner Health video profiles shot recently. See links to doctors whose videos are already posted at the bottom of this news item.
The videos are filmed by Brentwood, Calif.’s Lightbox Libraries, which took over this Banner project in October 2017 to accelerate an effort ongoing for three years. Launched in 2010, Lightbox largely specializes in production of complex photo and video shoots for Fortune 100 companies, delivering custom imagery “on brand.” Among its clients are Nielsen Media, Four Seasons Hotels, Kaiser Permanente, McKesson, Robert Half, CSAA and Canyon Ranch Resorts.
According to an FAQ document, the rationale for the profile videos is to “give prospective patients an intimate view of your practice and patient care philosophy, helping you to build your practice and rank above your competitors as patients search for physicians online.”
To date, Lightbox crews have recorded 508 videos for Banner Health. They’re loaded into the physicians’ Banner Health profiles about six weeks after they’re recorded. The videos are also viewable from DOM Directory profiles for physicians affiliated with the UA Department of Medicine.
Haven’t yet shot your video profile yet? Go to this link [PDF] to schedule a video interview. Interviews will be shot at either Banner – University Medicine North, 3838 N. Campbell Ave., Building 2, or Banner – University Medical Center Tucson, 1501 N. Campbell Ave. They take about 20-30 minutes. Just show up in business attire and answer a few questions about your care philosophy:
Three of those who most recently had their Banner videos shot are Department of Medicine Chair Monica Kraft, MD, gastroenterologist Hemanth Gavini, MD, MPH, and cardiologist Khadijah Breathett, MD. See photos from their video interviews in early December below. Videos from these shoots will post by the end of January:
Among those DOM doctors with Banner Health videos uploaded to their profiles are (with labels of their specialties included on their videos below) are the following physicians. Scroll down beneath “Office Location” on their profile to see the video link:
Frederick Ahmann, MD, Genitourinary Oncologist | Tammy Clark Ojo, MD, Pulmonary Disease
Elizabeth Connick, MD, Infectious Disease | Meenakshi Dagar, MD, General Internist
Jason DuPont, MD, Dermatologist | Lori Fantry, MD, MPH, Infectious Disease
John Galgiani, MD, Infectious Disease | Karen Herbst, MD, PhD, Endocrinologist
Andrew Kraft, MD, Hematology-Oncology | Ravi Krishnadasan, MD, Hematologist
Hitendra Patel, MD, Oncologist | Sairam Parthasarathy, MD, Sleep Medicine
Merri Pendergrass, MD, PhD, Endocrinologist | John Leander Po, MD, PhD, Infectious Disease
If we’ve missed anyone whose video is posted, contact our communications coordinator, David Mogollon — (520) 626-1137 or email@example.com — to have your Banner Health video link uploaded to your DOM Directory profile.
The Lightbox videographers pictured above were Nick Brightell and Lea Salamon.